Revenue Goal Calculator
A revenue goal is only useful once it becomes a number of proposals to send. Enter your goal, your average project value, how many projects a typical client buys, and your proposal win rate. Nothing is sent anywhere.
From a goal to a weekly habit
Most freelancers set an income goal in January and check it in December. The gap between the two is a pipeline that nobody measured. This calculator works backwards: the goal divided by your average project gives projects; projects divided by how many a client buys gives clients; clients divided by your win rate gives proposals. Proposals are the one number you control directly. Four a month is a weekly habit; forty a month is a business model problem.
Getting the inputs right
Average project value is total revenue divided by number of projects over the last year, not your biggest or your typical "good" project. Projects per client captures repeat work; a client who comes back twice a year halves the number of new clients you need. If you do not know it, use 1 and treat repeat work as a bonus. Win rate is proposals won divided by proposals sent. Win rates vary widely with how leads arrive, so use your real number; a flattering guess makes the whole plan wrong.
Three levers, in order of effort
If the proposal count looks impossible, the cheapest lever is win rate: better-qualified leads and fewer proposals to people who were never going to buy. The second is project value: a modest price increase or a bigger scope, checked against your hourly rate. The third is repeat work: turning one-off projects into retainers. Adding more proposals is the last resort, because it costs the most unpaid hours.
Frequently asked questions
Why are the yearly numbers rounded up?
You cannot deliver 23.5 projects, so the calculator rounds each stage up to the next whole one. The monthly columns are the yearly figure divided by twelve.
Should the goal be revenue or take-home income?
Revenue. If you start from the income you want to keep, gross it up for expenses and tax first with the hourly rate calculator.
What if my projects vary a lot in size?
Run the calculator once per service line with its own average value and win rate, then add the proposal counts.
Is my data stored?
No. Everything runs in your browser.